Table of Content

Alcoholic Drinks in France
Euromonitor International
September 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
In a departure from tradition, French consumers are gradually reducing their consumption of wine and opting for beer, which witnessed strong upgrading in 2019
Heineken and Brasseries Kronenbourg breweries remain the major growth drivers, but InBev France, Bavaria France and medium-size brewers gain traction in 2019
Beer, an historically growing and promising category, is set to see the best performance among all alcoholic drinks over the forecast period and post-COVID-19
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
RTDs continues to decline, in view of increasingly limited offerings and distribution and further challenged by competition from flavoured/mixed lagers in 2019
Sangria in wine-based RTDs, Italian bitter-based spritz cocktails and rum-based cocktails in spirit-based RTDs continue to drive sales in 2019
La Martiniquaise maintains its lead with Old Nick in RTDs, but spirit-based Cinzano Spritz and wine-based Don Garcia & Don Simon sangria gain more traction in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within RTDs
Recovery and opportunities
CATEGORY DATA
Table 18 Sales of RTDs by Category: Total Volume 2014-2019
Table 19 Sales of RTDs by Category: Total Value 2014-2019
Table 20 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 21 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 22 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 23 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 24 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 25 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 26 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 27 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 28 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 29 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 30 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 31 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 32 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Craft beers, Belgian and French regional ales see robust value growth, as beer fairs and beer caves in modern retailers generate excitement among consumers in 2019
While leading players Heineken, Brasseries Kronenbourg and AB InBev take different directions, they all maintain stable value shares in 2019
Local artisanal and regional beer players see the highest volume growth in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within beer
Recovery and opportunities
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2019
Table 33 Number of Breweries 2014-2019
CATEGORY DATA
Table 34 Sales of Beer by Category: Total Volume 2014-2019
Table 35 Sales of Beer by Category: Total Value 2014-2019
Table 36 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 37 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 38 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 39 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 40 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 41 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 42 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 43 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 44 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 45 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 46 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 47 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 48 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Accelerated growth of added-value wine and double-digit growth of organic wine create bright spots in 2019, as wine sales overall continue to decelerate
Anti-dumping legislation, which became effective at the end of 2019 deals champagne another hard blow be restricting the use of discounting
Castel Fr?res enhances its prospects in 2019 by taking an environmentally friendly approach and betting on increasing popularity of organic wine
2020 AND BEYOND
COVID-19 impact
Affected products within wine
Recovery and opportunities
CATEGORY DATA
Table 49 Sales of Wine by Category: Total Volume 2014-2019
Table 50 Sales of Wine by Category: Total Value 2014-2019
Table 51 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 52 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 53 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 54 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 55 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 56 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 57 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
Table 58 Sales of Still Ros? Wine by Price Segment: % Off-trade Volume 2014-2019
Table 59 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
Table 60 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
Table 61 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 62 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 63 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
Table 64 GBO Company Shares of Champagne: % Total Volume 2015-2019
Table 65 NBO Company Shares of Champagne: % Total Volume 2015-2019
Table 66 LBN Brand Shares of Champagne: % Total Volume 2016-2019
Table 67 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 68 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 69 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
Table 70 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 71 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 72 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
Table 73 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 74 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 75 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 76 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
2019 ends on a positive note despite antidumping law impact on volume sales and a massive strike that exacerbates challenges created by “Yellow Jackets” movement
Premiumisation trend in France appears to mainly benefit foreign spirits brands such as Japanese whisky, US bourbon, premium English gin and dark rum in 2019
Ricard maintains its lead in 2019, but La Martiniquase strengthens its second position after acquiring Marie Brizard Wines & Spirits, another major competitor
2020 AND BEYOND
COVID-19 impact
Affected products within spirits
Recovery and opportunities
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2019
CATEGORY DATA
Table 77 Sales of Spirits by Category: Total Volume 2014-2019
Table 78 Sales of Spirits by Category: Total Value 2014-2019
Table 79 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 80 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 81 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 82 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 83 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 84 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 85 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
Table 86 Sales of White Rum by Price Platform: % Total Volume 2014-2019
Table 87 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
Table 88 Sales of English Gin by Price Platform: % Total Volume 2014-2019
Table 89 Sales of Vodka by Price Platform: % Total Volume 2014-2019
Table 90 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
Table 91 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 92 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 93 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 94 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 95 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 96 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 97 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Volume sales of cider/perry continue to decline in 2019 at the French increasingly favour quality over quantity and show more interest in non/low alcohol beers
Organic and new, modern upgraded cider/perry and dry ciders are the only cider products that fail to decline significantly in 2019
CCLF-CSR and Celliers Associ?s maintain the lead in a concentrated landscape, but Celliers performs better with new offerings from Val-de-Rance brand in 2018-2019
2020 AND BEYOND
COVID-19 impact
Recovery and opportunities
CATEGORY DATA
Table 98 Sales of Cider/Perry: Total Volume 2014-2019
Table 99 Sales of Cider/Perry: Total Value 2014-2019
Table 100 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 101 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 102 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 103 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 104 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 105 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 106 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 107 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 108 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 109 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 110 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 111 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 112 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024