Table of Content

Pet Care in Morocco
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

PET CARE IN MOROCCO
EXECUTIVE SUMMARY
COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2016-2021
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2016-2021
Table 3 Sales of Pet Care by Category: Value 2016-2021
Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 10 Distribution of Pet Care by Format: % Value 2016-2021
Table 11 Distribution of Pet Care by Format and Category: % Value 2021
Table 12 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 14 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 15 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
DOG FOOD IN MOROCCO
KEY DATA FINDINGS
2021 IMPACT
Lockdown sparks a rise in dog ownership, stimulated by dog-adopting influencers
Border closures restrict dog food smuggling
Mars Morocco continues to lead dog food thanks to strength of popular brand Pedigree
RECOVERY AND OPPORTUNITIES
Dogs to remain consumers’ best friends as the COVID-19 continues to shape life in Morocco
Rising health and wellness trends continue to shape dog food
E-commerce is on the rise, offering greater variety and competitive prices
CATEGORY INDICATORS
Table 18 Dog Owning Households: % Analysis 2016-2021
Table 19 Dog Population 2016-2021
Table 20 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021
CATEGORY DATA
Summary 2 Dog Food by Price Band 2021
Table 21 Sales of Dog Food by Category: Volume 2016-2021
Table 22 Sales of Dog Food by Category: Value 2016-2021
Table 23 Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 24 Sales of Dog Food by Category: % Value Growth 2016-2021
Table 25 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
Table 26 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
Table 27 NBO Company Shares of Dog Food: % Value 2016-2020
Table 28 LBN Brand Shares of Dog Food: % Value 2017-2020
Table 29 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
Table 30 Distribution of Dog Food by Format: % Value 2016-2021
Table 31 Forecast Sales of Dog Food by Category: Volume 2021-2026
Table 32 Forecast Sales of Dog Food by Category: Value 2021-2026
Table 33 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026
CAT FOOD IN MOROCCO
KEY DATA FINDINGS
2021 IMPACT
Lockdown increases demand for pet adoption, supporting growth in cat food
Economy brands gain ground whilst international companies continue to dominate
Cat food gains shelf space in modern grocery retailers as pet shops continues to gain value share
RECOVERY AND OPPORTUNITIES
Cat food continues to grow as consumer habits change
Private label to gain traction as consumers become more price sensitive
Cat food still has room to grow with more international brands set to enter the category in the forecast period
CATEGORY INDICATORS
Table 35 Cat Owning Households: % Analysis 2016-2021
Table 36 Cat Population 2016-2021
Table 37 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021
CATEGORY DATA
Summary 3 Cat Food by Price Band 2021
Table 38 Sales of Cat Food by Category: Volume 2016-2021
Table 39 Sales of Cat Food by Category: Value 2016-2021
Table 40 Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 41 Sales of Cat Food by Category: % Value Growth 2016-2021
Table 42 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
Table 43 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
Table 44 NBO Company Shares of Cat Food: % Value 2016-2020
Table 45 LBN Brand Shares of Cat Food: % Value 2017-2020
Table 46 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
Table 47 Distribution of Cat Food by Format: % Value 2016-2021
Table 48 Forecast Sales of Cat Food by Category: Volume 2021-2026
Table 49 Forecast Sales of Cat Food by Category: Value 2021-2026
Table 50 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
Table 51 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026
OTHER PET FOOD IN MOROCCO
KEY DATA FINDINGS
2021 IMPACT
Other pet food grows slowly as small mammal/reptile food leads growth
Small category lacks interest with little product development as Versele-Laga continues to dominate
Category undermined by popularity of unpackaged products with low levels of brand loyalty hindering growth opportunities
RECOVERY AND OPPORTUNITIES
Low level growth will continue to characterise other pet food
Lack of animal welfare groups hinders growth in other pet food
Little potential for premiumisation in the mainstream
CATEGORY INDICATORS
Table 52 Other Pet Population 2016-2021
CATEGORY DATA
Table 53 Sales of Other Pet Food by Category: Volume 2016-2021
Table 54 Sales of Other Pet Food by Category: Value 2016-2021
Table 55 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 56 Sales of Other Pet Food by Category: % Value Growth 2016-2021
Table 57 LBN Brand Shares of Bird Food: % Value 2017-2020
Table 58 LBN Brand Shares of Fish Food: % Value 2017-2020
Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
Table 60 Distribution of Other Pet Food by Format: % Value 2016-2021
Table 61 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
Table 62 Forecast Sales of Other Pet Food by Category: Value 2021-2026
Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026
PET PRODUCTS IN MOROCCO
KEY DATA FINDINGS
2021 IMPACT
Players prepare for COVID-19 lockdown as retailers stockpile products
COVID-19 leads to a drop in spending power as consumers tighten their purse strings
Pet products penetrates new channels ahead of pet food as e-commerce grows
RECOVERY AND OPPORTUNITIES
Pet products continues to grow as the category expects an influx of international products
Competition heats up in pet healthcare as private label brands expand
Pet owners increasingly aware of pet healthcare, whilst urban living stimulate growth in cat litter
CATEGORY DATA
Table 65 Sales of Pet Products by Category: Value 2016-2021
Table 66 Sales of Pet Products by Category: % Value Growth 2016-2021
Table 67 Sales of Pet Healthcare by Type: % Value 2016-2021
Table 68 Sales of Other Pet Products by Type: % Value 2016-2021
Table 69 NBO Company Shares of Pet Products: % Value 2016-2020
Table 70 LBN Brand Shares of Pet Products: % Value 2017-2020
Table 71 Distribution of Pet Products by Format: % Value 2016-2021
Table 72 Forecast Sales of Pet Products by Category: Value 2021-2026
Table 73 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026