Table of Content

Wine in Kazakhstan
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Wine negatively impacted by closure of on-trade
No clear-cut lead among a proliferation of local and international names
Wine becomes more ingrained in the local lifestyle
RECOVERY AND OPPORTUNITIES
Healthy recovery over forecast period
Demand for higher quality wine continues to increase
Lower ABV than spirits drives volume sales
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2015-2020
Table 2 Sales of Wine by Category: Total Value 2015-2020
Table 3 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 10 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 13 Number of On-trade Establishments by Type 2015-2020
TAXATION AND DUTY LEVIES
Table 14 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 15 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 16 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 17 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 18 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 19 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 24 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 25 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 26 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 1 Research Sources