Table of Content

Wine in Estonia
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Wine rebounds with robust growth in 2019 as excise taxes are reduced
Sparkling wine remains popular among Estonians
Wine remains extremely fragmented in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within wine
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2014-2019
Table 2 Sales of Wine by Category: Total Value 2014-2019
Table 3 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 4 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 10 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Excise tax slashed in 2019, boosting value sales of beer and spirits and cutting cross-border shopping trips to Latvia
With strong and varied product portfolios, A Le Coq and Saku ?lletehase maintain leadership in alcoholic drinks in 2019
On-trade volume sales set to bounce back sharply in 2021 before normalising over remainder of forecast period
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 15 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources