Table of Content

Wine in Belgium
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Cross-border trade continues to pose challenge for Belgian wine, even though the country is developing as a wine producer
Trends for organic and no-alcohol sparkling wines grow, as sub-category also sees some polarisation
Bacardi Martini Belgium SA maintains lead thanks to success of 2019 ?Martini Time’ campaign
2020 AND BEYOND
COVID-19 impact
Affected products within wine
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2014-2019
Table 2 Sales of Wine by Category: Total Value 2014-2019
Table 3 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 4 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
Table 10 Sales of Still Ros? Wine by Price Segment: % Off-trade Volume 2014-2019
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
Table 16 GBO Company Shares of Champagne: % Total Volume 2015-2019
Table 17 NBO Company Shares of Champagne: % Total Volume 2015-2019
Table 18 LBN Brand Shares of Champagne: % Total Volume 2016-2019
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019
Table 28 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 29 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Premiumisation, innovation in flavours and formats, and low- or no-alcohol variants drive trends seen in 2019
Players show strong competition in innovations in 2019, as the larger brands maintain their strongholds and smaller players struggle to stay up
Low- and no-alcohol trends, flavour fusions, and modernisation of image set to drive future growth
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 32 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources