Table of Content

Soft Drinks in Kenya
Euromonitor International
December 2019

LIST OF CONTENTS AND TABLES

Executive Summary
Consumers Increasingly Opt for Healthier Types of Soft Drink in 2019
Counterfeit Levels Set To Fall As New Tax Stamps Are Brought in
Strong Marketing Counts in Soft Drinks, While Coca-Cola Remains Number One
Growth Opportunities and Health-trend Challenges for Soft Drinks Players
Innovation Will Be Key As Consumer Standards Evolve in Kenya
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Bottled Water Safety Standards To Improve Thanks To New Digital Tax Stamps
Increasing Kenyans’ Health-awareness Is Set To Boost Bottled Water
Competitive Landscape
Aquamist Maintains A Clear Lead
Private Label Is Trickling Through, While Multipacks Multiply
Kenya’s Unsafe Piped Water Is Good News for Bottled Water Players
Category Data
Table 27 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 28 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 29 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 30 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 32 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 33 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 34 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 35 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 36 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 37 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 38 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Headlines
Prospects
Smaller Brands Set To Shake Up Carbonates
Sugar-free, On-the-go-friendly, and Nutritionally Transparent - Three Keys To Success in Carbonates
Carbonates and Other Soft Drinks Become More Traceable
Competitive Landscape
No Sign of the Bubble Bursting for Coca-Cola
Keeping Customers Will Be Tougher As Sugar Concerns Rise
the Future Is Bright (and Purple) for Kevian Kenya
Category Data
Table 39 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 40 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 41 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 42 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 43 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 44 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 45 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 46 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Headlines
Prospects
Health Trend Is Set To Dilute Sales Growth
Production Costs Rise As Government Rolls Out New Digital Tax Stamps
Not Much Trace of Powder Concentrates Yet
Competitive Landscape
Sales Are Concentrated Among Domestic Players
Active Advertising Set To Keep Consumers Interested
Convenience and Affordability To Remain Big Advantages
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 55 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 56 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 57 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 58 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 59 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 60 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 61 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 62 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 63 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 64 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 65 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 66 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 67 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 68 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Headlines
Prospects
Juice Has A Healthy Platform for Further Strong Growth
Diversification and Segmentation Help Maximise Juice’s Reach
Juice Is Pouring Into Multiple New Sales Channels
Competitive Landscape
Higher Tax Duty May Squeeze Producers’ Profits
Domestic Juice Flows Freely
Kevian Adds To the Children’s Range, While Jetlak Set Its Sights on Nectars
Category Data
Table 69 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 70 Off-trade Sales of Juice by Category: Value 2014-2019
Table 71 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 72 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 73 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 74 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 75 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 76 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 77 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 78 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 79 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 80 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Headlines
Prospects
the Buzz About Energy Drinks Is Spreading - in Numerous Ways
Kra Burdens Energy Drinks Suppliers With New Excise Stamps
Despite More Popular Alternatives, Energy Drinks Is Still on A High
Competitive Landscape
Red Bull Stubbornly Dominates Volume Sales
Energy Drinks Heads in A Healthier Direction
A Vibrant Outlook for Energy Drinks
Category Data
Table 81 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 82 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024