Table of Content

Other Pet Food in Morocco
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

OTHER PET FOOD IN MOROCCO
KEY DATA FINDINGS
2021 IMPACT
Other pet food grows slowly as small mammal/reptile food leads growth
Small category lacks interest with little product development as Versele-Laga continues to dominate
Category undermined by popularity of unpackaged products with low levels of brand loyalty hindering growth opportunities
RECOVERY AND OPPORTUNITIES
Low level growth will continue to characterise other pet food
Lack of animal welfare groups hinders growth in other pet food
Little potential for premiumisation in the mainstream
CATEGORY INDICATORS
Table 1 Other Pet Population 2016-2021
CATEGORY DATA
Table 2 Sales of Other Pet Food by Category: Volume 2016-2021
Table 3 Sales of Other Pet Food by Category: Value 2016-2021
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 5 Sales of Other Pet Food by Category: % Value Growth 2016-2021
Table 6 LBN Brand Shares of Bird Food: % Value 2017-2020
Table 7 LBN Brand Shares of Fish Food: % Value 2017-2020
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
Table 9 Distribution of Other Pet Food by Format: % Value 2016-2021
Table 10 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
Table 11 Forecast Sales of Other Pet Food by Category: Value 2021-2026
Table 12 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
Table 13 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026
PET CARE IN MOROCCO
EXECUTIVE SUMMARY
COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?
MARKET INDICATORS
Table 14 Pet Populations 2016-2021
MARKET DATA
Table 15 Sales of Pet Food by Category: Volume 2016-2021
Table 16 Sales of Pet Care by Category: Value 2016-2021
Table 17 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 18 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Pet Food: % Value 2016-2020
Table 20 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 21 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 22 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 23 Distribution of Pet Care by Format: % Value 2016-2021
Table 24 Distribution of Pet Care by Format and Category: % Value 2021
Table 25 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 26 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 27 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 28 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 29 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 30 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources