Table of Content


Organic Packaged Food in Saudi Arabia
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Despite Solid Growth, Organic Food Remains A Niche Area in Saudi Arabia, Due To Low Levels of Local Production and Promotional Activity
Organic Chocolate Confectionery, Baby Food and Dairy Hit Shelves, However Limited Distribution of Organic Packaged Food Impacts Growth
Lack of Local Players Partnered With High Prices Slows Growth Over the Forecast Period
Competitive Landscape
International Players Remain Dominant As Local Players Are Scarce on the Landscape
Meybona Brings Organic Chocolate To the Landscape, Offering An Indulgent Organic Treat
Distributors Increase Their Investments in Marketing and Promotions To Compete Against Other Packaged Food Offerings
Category Data
Table 1 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 5 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Growing Health Awareness Partnered With Government Initiatives and the Saudi Food and Drug Authority’s Campaign, Boosts Sales for Health and Wellness Products
Consumer Trends Sees Positive Results for Natural Ingredients, Low-fat Products and An Increasing Awareness of Allergies, Which Benefits Free From Products
Domestic Players Have A Solid Performance in Health and Wellness, As New Products Are Set To Shake Up the Landscape
Modern Grocery Retailers Lead Distribution, Benefiting From A Wide Range of Products, Frequent Discounts and Attractive Price Points
the Health and Wellness Landscape Is Set To Grow Over the Forecast Period, Driven by Consumer Demands, Positive Economic Outlook and Ongoing Government Initiatives
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources