Table of Content

Home Insecticides in Sweden
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 has little effect on sales as category is deemed essential in 2020
Environmental concerns affect consumers’ choices in 2020
SC Johnson Sweden AB leading the way, while SBM Life Science AB steadily growing and leading brand in electric insecticides stops production
RECOVERY AND OPPORTUNITIES
Health and environmental concerns continues to impede the category over the forecast period
DIY alternatives set to challenge sales of home insecticides over the forecast period
Consumers likely to favour multi-functional products over the forecast period
CATEGORY DATA
Table 1 Sales of Home Insecticides by Category: Value 2015-2020
Table 2 Sales of Home Insecticides by Category: % Value Growth 2015-2020
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020
Table 4 NBO Company Shares of Home Insecticides: % Value 2016-2020
Table 5 LBN Brand Shares of Home Insecticides: % Value 2017-2020
Table 6 Forecast Sales of Home Insecticides by Category: Value 2020-2025
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 8 Households 2015-2020
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2015-2020
Table 10 Sales of Home Care by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Home Care: % Value 2016-2020
Table 12 LBN Brand Shares of Home Care: % Value 2017-2020
Table 13 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 14 Distribution of Home Care by Format: % Value 2015-2020
Table 15 Distribution of Home Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Home Care by Category: Value 2020-2025
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources