Table of Content

Home Improvement in Italy
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

HOME IMPROVEMENT IN ITALY
KEY DATA FINDINGS
2020 IMPACT
Home seclusion sees more consumers use the time to perform more indoor painting and maintenance tasks
Consumers focus home improvements on kitchens and bathrooms as lockdown increases usage and wear and tear
Cromology gains the leading position through its strength in fast-growing home paint and investments in digitalisation
RECOVERY AND OPPORTUNITIES
Residual enthusiasm for DIY and a renewed focus on the outside of homes expected to see return to overall value growth in home improvement
Retailers set to broaden their offer to catch the one-stop shopping trend
Specialist retailers set to fall into the slipstream of a strong e-commerce trend to cater to consumers
CATEGORY DATA
Table 1 Sales of Home Improvement by Category: Value 2015-2020
Table 2 Sales of Home Improvement by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home Improvement: % Value 2016-2020
Table 4 LBN Brand Shares of Home Improvement: % Value 2017-2020
Table 5 Distribution of Home Improvement by Format: % Value 2015-2020
Table 6 Forecast Sales of Home Improvement by Category: Value 2020-2025
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025
HOME AND GARDEN IN ITALY
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2015-2020
Table 9 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 11 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 13 Distribution of Home and Garden by Format: % Value 2015-2020
Table 14 Distribution of Home and Garden by Format and Category: % Value 2020
Table 15 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources