Table of Content

Hair Care in Pakistan
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Essential status of standard shampoos underpins continued expansion of hair care
Most categories show reasonably resilient performances in volume terms
Outright leaders Unilever and Procter & Gamble consolidate their positions
RECOVERY AND OPPORTUNITIES
Hair care set to expand at impressive pace following rapid recovery in 2021
Hair loss treatments and 2-in-1 products expected to be the most dynamic categories
Products with natural formulas will continue to gain ground in hair care
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2015-2020
Table 2 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Hair Care: % Value 2016-2020
Table 5 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 6 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 7 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 8 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 9 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources