Table of Content

Fortified/Functional Packaged Food in Saudi Arabia
Euromonitor International
March 2022

List Of Contents And Tables

FORTIFIED/FUNCTIONAL PACKAGED FOOD IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Higher prices favour retail value over volume growth in 2021
Rising health awareness increases focus on immunity and general health ingredients like vitamins, iron and zinc
Wider product offer and promotions boost traffic in supermarkets and hypermarkets
PROSPECTS AND OPPORTUNITIES
Heightened awareness of the importance of the immune system and healthy eating set to boost sales and new product development
Modern retailing, including e-commerce, to benefit from government assistance and demographic and tourism developments
Children set to remain the key target for new launches, although growing health awareness is expected to widen the audience for novelties
CATEGORY DATA
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 5 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 6 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 7 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 8 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 9 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 10 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN SAUDI ARABIA
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 12 Sales of Health and Wellness by Type: Value 2016-2021
Table 13 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 14 Sales of Health and Wellness by Category: Value 2016-2021
Table 15 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 18 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 19 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 20 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 22 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 24 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources