Table of Content

Colour Cosmetics in Vietnam
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Colour cosmetics sees declines due to social distancing, stay at home measures and face coverings
Digital marketing, livestreaming and e-commerce leading the way in developments
L’Or?al Vietnam Co maintains top company places due to global strengths, but competition is fierce within brands
RECOVERY AND OPPORTUNITIES
Healthy bounceback expected, with growth for both premium and mass segments
Competition set to heat up further, with new international players and strong digital marketing
Lip products set to bounce back strongly, with the fastest growth rates in 2002-2021
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 5 LBN Brand Shares of Eye Make-up: % Value 2017-2020
Table 6 LBN Brand Shares of Facial Make-up: % Value 2017-2020
Table 7 LBN Brand Shares of Lip Products: % Value 2017-2020
Table 8 LBN Brand Shares of Nail Products: % Value 2017-2020
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources