Table of Content

Colour Cosmetics in Pakistan
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 weakens demand across colour cosmetics in 2020
Eye shadow shows the most resilient performance in volume terms
Leading player L’Or?al weathers the pandemic better than most competitors
RECOVERY AND OPPORTUNITIES
Rapid recovery projected for colour cosmetics from 2021
Products with natural ingredients and multifunctional properties set to perform well
Digital platforms will continue to play greater role in marketing than in distribution
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources