Table of Content

Cat Food in Morocco
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

CAT FOOD IN MOROCCO
KEY DATA FINDINGS
2021 IMPACT
Lockdown increases demand for pet adoption, supporting growth in cat food
Economy brands gain ground whilst international companies continue to dominate
Cat food gains shelf space in modern grocery retailers as pet shops continues to gain value share
RECOVERY AND OPPORTUNITIES
Cat food continues to grow as consumer habits change
Private label to gain traction as consumers become more price sensitive
Cat food still has room to grow with more international brands set to enter the category in the forecast period
CATEGORY INDICATORS
Table 1 Cat Owning Households: % Analysis 2016-2021
Table 2 Cat Population 2016-2021
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021
CATEGORY DATA
Summary 1 Cat Food by Price Band 2021
Table 4 Sales of Cat Food by Category: Volume 2016-2021
Table 5 Sales of Cat Food by Category: Value 2016-2021
Table 6 Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 7 Sales of Cat Food by Category: % Value Growth 2016-2021
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
Table 10 NBO Company Shares of Cat Food: % Value 2016-2020
Table 11 LBN Brand Shares of Cat Food: % Value 2017-2020
Table 12 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
Table 13 Distribution of Cat Food by Format: % Value 2016-2021
Table 14 Forecast Sales of Cat Food by Category: Volume 2021-2026
Table 15 Forecast Sales of Cat Food by Category: Value 2021-2026
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026
PET CARE IN MOROCCO
EXECUTIVE SUMMARY
COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?
MARKET INDICATORS
Table 18 Pet Populations 2016-2021
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2016-2021
Table 20 Sales of Pet Care by Category: Value 2016-2021
Table 21 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 22 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 23 NBO Company Shares of Pet Food: % Value 2016-2020
Table 24 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 27 Distribution of Pet Care by Format: % Value 2016-2021
Table 28 Distribution of Pet Care by Format and Category: % Value 2021
Table 29 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 30 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 31 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 32 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 33 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources