Table of Content

Carbonates in Kenya
Euromonitor International
December 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Smaller Brands Set To Shake Up Carbonates
Sugar-free, On-the-go-friendly, and Nutritionally Transparent - Three Keys To Success in Carbonates
Carbonates and Other Soft Drinks Become More Traceable
Competitive Landscape
No Sign of the Bubble Bursting for Coca-Cola
Keeping Customers Will Be Tougher As Sugar Concerns Rise
the Future Is Bright (and Purple) for Kevian Kenya
Category Data
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 5 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 6 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 9 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 10 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 11 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 12 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 13 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 14 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 15 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 16 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Executive Summary
Consumers Increasingly Opt for Healthier Types of Soft Drink in 2019
Counterfeit Levels Set To Fall As New Tax Stamps Are Brought in
Strong Marketing Counts in Soft Drinks, While Coca-Cola Remains Number One
Growth Opportunities and Health-trend Challenges for Soft Drinks Players
Innovation Will Be Key As Consumer Standards Evolve in Kenya
Market Data
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources