Table of Content

Bath and Shower in Vietnam
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Bath and shower benefits from an uptick in sales of liquid soap and bar soap, due to the event of COVID-19
Leading players focus on hand sanitiser and liquid soap, to meet both domestic demand and export
Unilever maintains its lead and grows its shares, as the environment is about to get even more competitive
RECOVERY AND OPPORTUNITIES
Healthy growth set to continue, stimulated by higher standards of personal hygiene alongside ongoing product innovation
Sales of hand sanitiser slowing down, but will continue due to requirements of sanitiser stations in public places
E-commerce will continue to grow, boosted by online discount promotions
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2015-2020
Table 2 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 5 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 6 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 7 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 8 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources