Table of Content

Bath and Shower in the Netherlands
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

BATH AND SHOWER IN THE NETHERLANDS
KEY DATA FINDINGS
2020 IMPACT
A spike in demand for liquid soap and hand sanitisers drives strong value growth in bath and shower in 2020
Bar soap grows strongly due to out-of-stock issues with liquid soap and the eco trend which favours its more environmentally-friendly packaging
COVID-19 impacts the growth trends in other bath and shower categories
RECOVERY AND OPPORTUNITIES
Sales of bar and liquid soap expected to remain higher than before the outbreak of COVID-19 as consumers’ attention to hygiene persists
Strong growth potential of hand sanitisers expected to attract more brands following the introduction of Lifebuoy
Delay to the resumption of normal life will see players focus on present consumer demands for bath and shower products with natural or eco ingredients to boost sales
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2015-2020
Table 2 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 5 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 7 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025
BEAUTY AND PERSONAL CARE IN THE NETHERLANDS
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources