Table of Content

Baby and Child-Specific Products in Vietnam
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Ongoing slow growth trend and higher price sensitivity result in suppressed sales
New product developments stimulated by rising health awareness trends and enhanced by COVID-19
Johnson & Johnson maintains lead thanks to innovative livestream marketing
RECOVERY AND OPPORTUNITIES
Bounceback expected in 2021 as consumer spending power recovers
Suppressed birth rates ultimately mean lower sales over mid- to longer-term forecast period
Premiumisation trends set to lead innovation, as players focus on ramping up their value sales
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 11 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources