Table of Content

Skin Care in Egypt
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

SKIN CARE IN EGYPT
KEY DATA FINDINGS
2020 IMPACT
Skin care sees boost from closure of beauty salons and home skin care trends
E-commerce booms as players enhance their online services to meet heightened consumer demand
Oriflame maintains overall lead, as competition heats up with new product launches and social media campaigns
RECOVERY AND OPPORTUNITIES
Social media marketing campaigns set to lead the way
Direct selling model set to grow over forecast period, boosted by switch to online channels
Skin care set to continue its healthy growth thanks to stable prices and activity from leading players
CATEGORY DATA
Table 1 Sales of Skin Care by Category: Value 2015-2020
Table 2 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Skin Care: % Value 2016-2020
Table 4 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
Table 6 LBN Brand Shares of Anti-agers: % Value 2017-2020
Table 7 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
Table 8 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 9 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 10 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025
BEAUTY AND PERSONAL CARE IN EGYPT
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 11 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources