Table of Content

Deodorants in the US
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

DEODORANTS IN THE US
KEY DATA FINDINGS
2020 IMPACT
Home seclusion during COVID-19 leads to lower demand in deodorants
Demand for deodorants stable among stick and spray formats
Procter & Gamble perseveres in challenging year for deodorants
RECOVERY AND OPPORTUNITIES
Consumer movement key for deodorants in the US
Packaging innovations highlight sustainability initiatives
E-commerce is an expanding channel for deodorants
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2015-2020
Table 2 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Deodorants: % Value 2016-2020
Table 5 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 6 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025
BEAUTY AND PERSONAL CARE IN THE US
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources