Table of Content

Pet Care in China
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

PET CARE IN CHINA
EXECUTIVE SUMMARY
COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2016-2021
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2016-2021
Table 3 Sales of Pet Care by Category: Value 2016-2021
Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 10 Distribution of Pet Care by Format: % Value 2016-2021
Table 11 Distribution of Pet Care by Format and Category: % Value 2021
Table 12 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 14 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 15 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
DOG FOOD IN CHINA
KEY DATA FINDINGS
2021 IMPACT
Dog population decreases under COVID-19
Consumption downgrading seen in dog food in 2020 and 2021
Domestic players transform from OEMs to brand owners
RECOVERY AND OPPORTUNITIES
Domestic leading players have potential to further thrive with multi-brand strategy, constant innovation and public exposure
Freeze-dried and air-dried kibble likely to remain popular thanks to maintaining rich nutrition and taste
Customisation and segmentation are the next steps
CATEGORY INDICATORS
Table 18 Dog Owning Households: % Analysis 2016-2021
Table 19 Dog Population 2016-2021
Table 20 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021
CATEGORY DATA
Summary 2 Dog Food by Price Band 2021
Table 21 Sales of Dog Food by Category: Volume 2016-2021
Table 22 Sales of Dog Food by Category: Value 2016-2021
Table 23 Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 24 Sales of Dog Food by Category: % Value Growth 2016-2021
Table 25 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
Table 26 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
Table 27 NBO Company Shares of Dog Food: % Value 2016-2020
Table 28 LBN Brand Shares of Dog Food: % Value 2017-2020
Table 29 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
Table 30 Distribution of Dog Food by Format: % Value 2016-2021
Table 31 Forecast Sales of Dog Food by Category: Volume 2021-2026
Table 32 Forecast Sales of Dog Food by Category: Value 2021-2026
Table 33 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026
CAT FOOD IN CHINA
KEY DATA FINDINGS
2021 IMPACT
High protein and genuine meat become the main theme
Premium cat food demonstrates strong resilience while mid-priced and economy cat food are negatively impacted by COVID-19
Domestic players are catching up by providing quality products
RECOVERY AND OPPORTUNITIES
Wet cat food and treats will continue to register robust growth
Cross-category and industry movement to become one-stop cat food provider
E-commerce likely to see further expansion
CATEGORY INDICATORS
Table 35 Cat Owning Households: % Analysis 2016-2021
Table 36 Cat Population 2016-2021
Table 37 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021
CATEGORY DATA
Summary 3 Cat Food by Price Band 2021
Table 38 Sales of Cat Food by Category: Volume 2016-2021
Table 39 Sales of Cat Food by Category: Value 2016-2021
Table 40 Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 41 Sales of Cat Food by Category: % Value Growth 2016-2021
Table 42 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
Table 43 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
Table 44 NBO Company Shares of Cat Food: % Value 2016-2020
Table 45 LBN Brand Shares of Cat Food: % Value 2017-2020
Table 46 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
Table 47 Distribution of Cat Food by Format: % Value 2016-2021
Table 48 Forecast Sales of Cat Food by Category: Volume 2021-2026
Table 49 Forecast Sales of Cat Food by Category: Value 2021-2026
Table 50 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
Table 51 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026
OTHER PET FOOD IN CHINA
KEY DATA FINDINGS
2021 IMPACT
Bird food undermined by decreased population
De-urbanisation of traditional markets hampers other pet food
Small mammals benefit from easy care
RECOVERY AND OPPORTUNITIES
Strict policy on bird raising restricts bird food growth
Continued shift from offline to online sales
CATEGORY INDICATORS
Table 52 Other Pet Population 2016-2021
CATEGORY DATA
Table 53 Sales of Other Pet Food by Category: Volume 2016-2021
Table 54 Sales of Other Pet Food by Category: Value 2016-2021
Table 55 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 56 Sales of Other Pet Food by Category: % Value Growth 2016-2021
Table 57 LBN Brand Shares of Fish Food: % Value 2017-2020
Table 58 Distribution of Other Pet Food by Format: % Value 2016-2021
Table 59 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
Table 60 Forecast Sales of Other Pet Food by Category: Value 2021-2026
Table 61 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
Table 62 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026
PET PRODUCTS IN CHINA
KEY DATA FINDINGS
2021 IMPACT
Pet healthcare driven by increased health awareness under COVID-19
Rising needs in pet deodorant spray
Aquarium products shift towards online marketing
RECOVERY AND OPPORTUNITIES
Cat litter expected to improve in quality
Pet healthcare targets young pet owners with professionalism
Leading players from other industries target pet appliances
CATEGORY DATA
Table 63 Sales of Pet Products by Category: Value 2016-2021
Table 64 Sales of Pet Products by Category: % Value Growth 2016-2021
Table 65 Sales of Pet Healthcare by Type: % Value 2016-2021
Table 66 Sales of Other Pet Products by Type: % Value 2016-2021
Table 67 NBO Company Shares of Pet Products: % Value 2016-2020
Table 68 LBN Brand Shares of Pet Products: % Value 2017-2020
Table 69 Distribution of Pet Products by Format: % Value 2016-2021
Table 70 Forecast Sales of Pet Products by Category: Value 2021-2026
Table 71 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026