Pet Products in Sweden
Euromonitor International
May 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Premiumisation and humanisation being seen in other pet products
Environmental concerns enter cat litter with biodegradable materials
Growth opportunities for premium-priced pet products
COMPETITIVE LANDSCAPE
Dogman continues to lead pet products
Wide variety of products available makes for a fragmented landscape
Ikea launches the Lurvig range of pet furniture and accessories
CATEGORY DATA
Table 1 Sales of Pet Products by Category: Value 2015-2020
Table 2 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 3 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 4 Sales of Other Pet Products by Type: % Value 2015-2020
Table 5 NBO Company Shares of Pet Products: % Value 2015-2019
Table 6 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 7 Distribution of Pet Products by Format: % Value 2015-2020
Table 8 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
Pet care remains on an upward trajectory in value terms
Pet owners pursue a more natural diet for their animals
Multinationals continue to lead but smaller players gaining a stronger foothold
E-commerce continues to gain share in pet care as subscription services take off
Continued growth in value terms expected for pet care over the forecast period
MARKET INDICATORS
Table 10 Pet Populations 2015-2020
MARKET DATA
Table 11 Sales of Pet Food by Category: Volume 2015-2020
Table 12 Sales of Pet Care by Category: Value 2015-2020
Table 13 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 14 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Pet Food: % Value 2015-2019
Table 16 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 20 Distribution of Pet Care by Format: % Value 2015-2020
Table 21 Distribution of Pet Care by Format and Category: % Value 2020
Table 22 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 24 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 25 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 1 Research Sources