Other Pet Food in Greece
Euromonitor International
May 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Decline in sales reflects falling popularity of other pets
Falling populations and home-made food impacts on sales of prepared foods for birds and small mammals
Relative lack of premiumisation in other pet food reflects more specialised demand
COMPETITIVE LANDSCAPE
Leaders disturbed by rise of Astron Chemicals Hellas in fish food
Brit finds niche in super-premium rabbit food
Small mammals maintain universal appeal and provide scope for product variety
CATEGORY INDICATORS
Table 1 Other Pet Population 2015-2020
CATEGORY DATA
Table 2 Sales of Other Pet Food by Category: Volume 2015-2020
Table 3 Sales of Other Pet Food by Category: Value 2015-2020
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 6 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 7 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 9 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 10 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 11 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 12 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
Rise in pet ownership and a focus on animal welfare bolster pet care
Health and wellbeing drive spending as human trends spill over into pet care
Multinationals maintain lead while smaller companies exploit more polarised demand
Supermarkets show agility as e-commerce continues to make inroads
Healthy products and scope for innovation point to a stronger performance for pet care over the forecast period
MARKET INDICATORS
Table 14 Pet Populations 2015-2020
MARKET DATA
Table 15 Sales of Pet Food by Category: Volume 2015-2020
Table 16 Sales of Pet Care by Category: Value 2015-2020
Table 17 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 18 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Pet Food: % Value 2015-2019
Table 20 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 21 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 22 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 23 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 24 Distribution of Pet Care by Format: % Value 2015-2020
Table 25 Distribution of Pet Care by Format and Category: % Value 2020
Table 26 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 27 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 28 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 30 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 1 Research Sources