Table of Content

Hair Care in Egypt
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

HAIR CARE IN EGYPT
KEY DATA FINDINGS
2020 IMPACT
Hair care sees a boost thanks to the closure of hair salons as a result of COVID-19
E-commerce booms as players enhance their online services to meet heightened consumer demand
Dabur takes company lead over Unilever, whilst Pantene remains unchallenged in brand terms overall
RECOVERY AND OPPORTUNITIES
Social media marketing and developments to meet hair care trends are key strategies for sales
Garnier leads strategies in colourants, as home hair care treatments set to continue as a trend
Ongoing growth supported by stable prices, wide availability and strong social media
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2015-2020
Table 2 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Hair Care: % Value 2016-2020
Table 5 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 6 LBN Brand Shares of Colourants: % Value 2017-2020
Table 7 LBN Brand Shares of Styling Agents: % Value 2017-2020
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 9 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
BEAUTY AND PERSONAL CARE IN EGYPT
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources