Table of Content

Fortified/functional Packaged Food in Vietnam
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Fortified/functional Packaged Food Generates the Most Sales Because Its Widely Diverse Range of Products Offer Benefits That Consumers Can Easily Understand
Consumers Like the Convenience of Being Able To Gain More of the Nutritional Benefits They Need in One Package Rather Than Having To Consume A Wider Variety of Food
Ff Products Have the Advantage of Being Able To Quickly Claim Their Benefits on Packaging in Succinct Ways That No Other Hw Packaged Food Category Can
Competitive Landscape
Vinamilk Strengthens Its Leading Value Share in Fortified/functional Packaged Food on the Basis of Its Strength in Ff Dairy and Ff Baby Food, the Largest Categories
Ff Packaged Food Keeps Attracting New Players, Intensifying Competition in An Increasingly Fragmented Competitive Environment
Calcium Is One of the Most Prevalent Supplements Used in Ff Fortified Packaged Food, A Trend That Is Reflected in Recent Launches Across Categories
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 7 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 10 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 11 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Rising Health-consciousness Linked To Rising Incomes and Growing Awareness of Nutrition
Fortified/functional Benefits From Clear Positioning and Growing Affluence
Vinamilk Benefits From Strength in Ff Dairy and Wide Range of Trusted Brands
Traditional Grocery Retailers Remain Key To Reaching Consumers
Strong Growth Ahead As Health and Wellness Trend Continues To Build
Market Data
Table 14 Sales of Health and Wellness by Type: Value 2014-2019
Table 15 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 16 Sales of Health and Wellness by Category: Value 2014-2019
Table 17 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 20 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 21 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 22 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 24 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 26 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources