Table of Content

Dishwashing in Japan
Euromonitor International
March 2022

List Of Contents And Tables

DISHWASHING IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued growth in 2021, after already seeing a dramatic spike in 2020
Automatic dishwashing leads growth but not sales
Packaging innovations
PROSPECTS AND OPPORTUNITIES
Being hygiene-focused by nature, consumers demand new value
Kao, Procter & Gamble and Lion to maintain their lead in the category
Sustainability more evident from a smaller player
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2016-2021
Table 3 Sales of Dishwashing by Category: % Value Growth 2016-2021
Table 4 NBO Company Shares of Dishwashing: % Value 2017-2021
Table 5 LBN Brand Shares of Dishwashing: % Value 2018-2021
Table 6 Forecast Sales of Dishwashing by Category: Value 2021-2026
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN JAPAN
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2016-2021
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2016-2021
Table 10 Sales of Home Care by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Home Care: % Value 2017-2021
Table 12 LBN Brand Shares of Home Care: % Value 2018-2021
Table 13 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 14 Distribution of Home Care by Format: % Value 2016-2021
Table 15 Distribution of Home Care by Format and Category: % Value 2021
Table 16 Forecast Sales of Home Care by Category: Value 2021-2026
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources