Table of Content

Depilatories in Malaysia
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Flat sales growth for depilatories due to home seclusion trend, although some consumers attempt to maintain personal grooming with at-home solutions
Brands continue to innovate in attempt to expand category and add specific value
Consolidated competitive landscape dominated by multinationals in 2020
RECOVERY AND OPPORTUNITIES
Strong growth potential for depilatories over the forecast period
Potential for alternative products to attract more affluent consumers away from the category
E-commerce likely to further penetrate depilatories over the forecast period with attractive prices
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2015-2020
Table 2 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 3 Sales of Women’s Razors and Blades by Type: % Value Breakdown 2016-2020
Table 4 NBO Company Shares of Depilatories: % Value 2016-2020
Table 5 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 6 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources