Table of Content

Deodorants in Egypt
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

DEODORANTS IN EGYPT
KEY DATA FINDINGS
2020 IMPACT
Deodorants sees declines due to fewer social and sporting occasions as a result of COVID-19
E-commerce booms as players enhance their online services to meet heightened consumer demand
Unilever maintains lead with Rexona but faces competition from Nivea, as the brands launch targeted advertising campaigns
RECOVERY AND OPPORTUNITIES
Social media marketing campaigns set to lead the way
Declines seen due to high prices and import restrictions set to bounce back in 2021
Recovery in category linked to recovery of lifestyles, especially around social and sporting activities
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2015-2020
Table 2 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Deodorants: % Value 2016-2020
Table 5 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 6 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025
BEAUTY AND PERSONAL CARE IN EGYPT
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources