Table of Content

Colour Cosmetics in Malaysia
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Home seclusion trend due to lockdown results in declines across much of colour cosmetics in 2020
Popular health and beauty specialist retailers extend consumer reach through omnichannel strategy
Multinationals retain lead in 2020, while increasing number of brands attempt to appeal to younger consumers by highlighting products which support “selfie” trend
RECOVERY AND OPPORTUNITIES
Improving demand for colour cosmetics from 2021 onwards depending on relaxing of restrictions and return to movement outside of the home
Blurring of boundaries likely to gain further momentum
Halal certification offers further expansion opportunities for colour cosmetics players
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 5 LBN Brand Shares of Eye Make-up: % Value 2017-2020
Table 6 LBN Brand Shares of Facial Make-up: % Value 2017-2020
Table 7 LBN Brand Shares of Lip Products: % Value 2017-2020
Table 8 LBN Brand Shares of Nail Products: % Value 2017-2020
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources