Table of Content

Beauty and Personal Care in South Korea
Euromonitor International
June 2022

List Of Contents And Tables

BEAUTY AND PERSONAL CARE IN SOUTH KOREA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong retail structure and brand power back recovery in 2021
Despite the ongoing pandemic in 2021, several categories witness healthy growth
Unit prices of mass personal care products are on the rise
PROSPECTS AND OPPORTUNITIES
Mass brands adopting Western trends to expand
Drugstores and TV homeshopping grow in importance even during the pandemic
Influencer marketing will need to include transparency and interaction
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
PREMIUM BEAUTY AND PERSONAL CARE IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Brands with high customer loyalty prosper in 2021
Retail channels begin promotions to attract consumers after the pandemic
Small gifts become important in premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
Preference for super premium brands over entry-level premium brands
Premium unisex fragrances projected to see fastest growth in the forecast period
Amidst pandemic recovery, it will take some time before meaningful growth is seen
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
BABY AND CHILD-SPECIFIC PRODUCTS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Baby and child-specific products developing to cater to different age groups
Unique marketing through postnatal care centres
Social media sales as a service for busy working mothers
PROSPECTS AND OPPORTUNITIES
Dermocosmetics baby and child-specific skin care likely to see strong growth
More outdoor activities after the pandemic will support growth
Low birth rate remains the biggest threat to baby and child-specific products
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 27 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
BATH AND SHOWER IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home seclusion boosts sales of bath additives
Liquid soap becomes a new normal, while hand sanitisers slides
Local players lead bath and shower
PROSPECTS AND OPPORTUNITIES
Premiumisation is now the mainstream
Body powder to continue its fall, and intimate washes to lose further growth potential
Mass brands will compete with premium brands through good marketing
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2016-2021
Table 34 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 36 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 37 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 39 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
COLOUR COSMETICS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Nail products enjoys strong growth
Mass domestic brands suffer during the pandemic
Shu Uemura closes its business in South Korea as of September 2021
PROSPECTS AND OPPORTUNITIES
Delivery will become a more important factor
Vegan and clean beauty to gain popularity in colour cosmetics
Colour cosmetics expected to recover slower than other major categories
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 46 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 47 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 48 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 49 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
DEODORANTS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lack of product development continues in deodorants
Premium deodorants shows a presence but remains a niche
Deodorant wipes sees some potential during the pandemic, but sales are negligible
PROSPECTS AND OPPORTUNITIES
Deodorants to see slowing growth potential
Deodorant sprays projected to see growth
Low significance of deodorant creams, pumps and wipes
CATEGORY DATA
Table 53 Sales of Deodorants by Category: Value 2016-2021
Table 54 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 55 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 56 NBO Company Shares of Deodorants: % Value 2017-2021
Table 57 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 58 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 59 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 60 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
DEPILATORIES IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Depilatories lacks growth potential
LG Household & Health Care leads depilatories
Hair removers/bleaches leads sales and growth in depilatories
PROSPECTS AND OPPORTUNITIES
Depilatories expected to lack growth potential in the forecast period
End to the pandemic may support sales of depilatories to some extent
Consumer education needed for further growth in depilatories
CATEGORY DATA
Table 61 Sales of Depilatories by Category: Value 2016-2021
Table 62 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 63 Sales of Women’s Razors and Blades by Type: % Value Breakdown 2017-2021
Table 64 NBO Company Shares of Depilatories: % Value 2017-2021
Table 65 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 66 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 67 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
FRAGRANCES IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Social media sales support the high growth of premium fragrances
Fashion companies join the competition
Pandemic accelerates the growth of fragrances
PROSPECTS AND OPPORTUNITIES
Mass unisex fragrances projected to see healthy growth
Category expansion expected to accelerate
Department stores remains the core retail channel in fragrances
CATEGORY DATA
Table 68 Sales of Fragrances by Category: Value 2016-2021
Table 69 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 70 NBO Company Shares of Fragrances: % Value 2017-2021
Table 71 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 72 LBN Brand Shares of Premium Men’s Fragrances: % Value 2018-2021
Table 73 LBN Brand Shares of Premium Women’s Fragrances: % Value 2018-2021
Table 74 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 75 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
HAIR CARE IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
New product developments observed in standard shampoos
Scalp health becomes key in hair care
Local players pick up on global trends such as sustainability
PROSPECTS AND OPPORTUNITIES
Diverse segmentation expected in hair care
Interest in sustainability will continue to rise
Salon brands set to be sold in various other channels
CATEGORY DATA
Table 76 Sales of Hair Care by Category: Value 2016-2021
Table 77 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 78 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 79 NBO Company Shares of Hair Care: % Value 2017-2021
Table 80 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 81 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 82 LBN Brand Shares of Colourants: % Value 2018-2021
Table 83 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 84 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 85 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 86 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 87 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 88 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
MEN’S GROOMING IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
New product development is notable in men’s skin care
Young male consumers offer potential for mass men’s grooming
Influencer marketing on the rise
PROSPECTS AND OPPORTUNITIES
Men’s skin care is mature, but other categories projected to see dynamic growth
Consumers turn away from unisex and women’s products, helping to drive growth
E-commerce set to rise even further, but offline stores will still influence trends
CATEGORY DATA
Table 89 Sales of Men’s Grooming by Category: Value 2016-2021
Table 90 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 91 Sales of Men’s Razors and Blades by Type: % Value Breakdown 2018-2021
Table 92 Sales of Men’s Skin Care by Type: % Value Breakdown 2018-2021
Table 93 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 94 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 95 LBN Brand Shares of Men’s Razors and Blades: % Value 2018-2021
Table 96 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 97 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
ORAL CARE IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Development observed in oral care despite maturity
Premiumisation is one of the keys to survival in oral care
High awareness established during the pandemic will remain after COVID-19
PROSPECTS AND OPPORTUNITIES
Older population projected to be an important consumer base
Oral care giants expand their brand portfolios
E-commerce expected to grow further despite sharp increase during the pandemic
CATEGORY DATA
Table 98 Sales of Oral Care by Category: Value 2016-2021
Table 99 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 100 Sales of Toothbrushes by Category: Value 2016-2021
Table 101 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 102 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 103 NBO Company Shares of Oral Care: % Value 2017-2021
Table 104 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 105 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 106 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 107 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 108 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 109 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 110 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
SKIN CARE IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Brand discontinuance observed during 2021
K-Beauty trend is fading, causing unprepared brands to fall out
Pharmaceutical companies join the competition in dermocosmetics skin care
PROSPECTS AND OPPORTUNITIES
Sustainability projected to develop in diverse ways
Changes in insurance regulation may affect skin care
Skin care expected to become a core category for e-commerce platforms
CATEGORY DATA
Table 111 Sales of Skin Care by Category: Value 2016-2021
Table 112 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 113 NBO Company Shares of Skin Care: % Value 2017-2021
Table 114 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 115 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
Table 116 LBN Brand Shares of Anti-agers: % Value 2018-2021
Table 117 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
Table 118 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
Table 119 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 120 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 121 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
SUN CARE IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sun protection is the sole category in sun care, which falls less than expected
New product launches still observed in this mature category
UV block patches hamper the recovery of sun protection
PROSPECTS AND OPPORTUNITIES
Multi-function, multi-benefit skin care products may threaten sun care
Family-use products set to grow in sun care
E-commerce expected to show most growth, but drugstores will put up a good fight
CATEGORY DATA
Table 122 Sales of Sun Care by Category: Value 2016-2021
Table 123 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 124 NBO Company Shares of Sun Care: % Value 2017-2021
Table 125 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 126 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 127 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 128 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026