Table of Content

Bath and Shower in South Korea
Euromonitor International
June 2022

List Of Contents And Tables

BATH AND SHOWER IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home seclusion boosts sales of bath additives
Liquid soap becomes a new normal, while hand sanitisers slides
Local players lead bath and shower
PROSPECTS AND OPPORTUNITIES
Premiumisation is now the mainstream
Body powder to continue its fall, and intimate washes to lose further growth potential
Mass brands will compete with premium brands through good marketing
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2016-2021
Table 2 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 5 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 7 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN SOUTH KOREA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources