Table of Content

Baby and Child-Specific Products in Brazil
Euromonitor International
July 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Consumers continue to be a little more careful with their spending on baby and child-specific products
Convenience driving the strong growth in baby wipes
Johnson & Johnson remains the leading player in baby and child-specific products
2020 AND BEYOND
COVID-19 impact
Affected products within baby and child-specific products
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Consumer search for value-for-money products continues, but so does ongoing premiumisation
Fierce competition continues to be seen among the top three players
Challenging scenario ahead should pressure sales of beauty and personal care
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET INDICATORS
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources