Table of Content

Away-From-Home Tissue and Hygiene in Kenya
Euromonitor International
March 2025

List Of Contents And Tables

AWAY-FROM-HOME TISSUE AND HYGIENE IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Urbanisation and tourism drive away-from-home tissue growth
Limited growth in away-from-home adult incontinence amid low awareness
Innovation responds to demand for sustainable solutions
PROSPECTS AND OPPORTUNITIES
Continued tourism growth to drive away-from-home tissue demand
Sustainability interest to challenge cost-sensitive market
Public health awareness to drive innovation and growth
CATEGORY DATA
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN KENYA
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2019-2024
Table 8 Infant Population 2019-2024
Table 9 Female Population by Age 2019-2024
Table 10 Total Population by Age 2019-2024
Table 11 Households 2019-2024
Table 12 Forecast Infant Population 2024-2029
Table 13 Forecast Female Population by Age 2024-2029
Table 14 Forecast Total Population by Age 2024-2029
Table 15 Forecast Households 2024-2029
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources