Table of Content

Surface Care in Indonesia
Euromonitor International
February 2022

List Of Contents And Tables

SURFACE CARE IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Surface care sees growth rate decelerate due to declining consumer purchasing power
Urbanisation also contributes to growth
More shelf space allocated to home care disinfectants
PROSPECTS AND OPPORTUNITIES
Rising hygiene-consciousness will continue to drive growth
Growing interest in more sophisticated cleaning products will support value growth
Competition between Unilever and Sayap Mas is likely to intensify
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2016-2021
Table 2 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Surface Care: % Value 2017-2021
Table 4 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 5 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN INDONESIA
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2016-2021
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2016-2021
Table 9 Sales of Home Care by Category: % Value Growth 2016-2021
Table 10 NBO Company Shares of Home Care: % Value 2017-2021
Table 11 LBN Brand Shares of Home Care: % Value 2018-2021
Table 12 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 13 Distribution of Home Care by Format: % Value 2016-2021
Table 14 Distribution of Home Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Home Care by Category: Value 2021-2026
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources