Table of Content

Organic Packaged Food in Romania
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Growth in Organic Packaged Food Is Driven by Rising Purchasing Power and the Increase of Affordable Options
Organic Dairy Leads Value Sales in 2019, Benefiting From Strong Distribution and Advertising Across the Country
Artisanal Products Sold From Farms Is A Threat To Organic Packaged Foods - Even Though Some of These Products Are Falsely Advertised As Organic
Competitive Landscape
Frieslandcampina Romania Retains Its Lead, Benefiting From Wide Availability and the Advantage of Having the First Entrant in Organic Dairy
Dorna Lactate SA Remains in Second Place, Following the Example of Frieslandcampina Romania by Offering An Organic Version of Its Popular Line La Dorna
Private Label Ranges Offer Affordable Quality, As Modern Grocery Retailers Allocate More Shelf Space To Organic Packaged Food
Category Data
Table 1 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 5 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Growth in Health and Wellness Is Driven by Growing Knowledge, Increasing Disposable Incomes and the Expansion of Modern Retailers
Health and Wellness Knowledge Is Boosted by the Government Initiative, Players Advertising, Social Media Influencers, and the Rise in Use of Nutritionists
Despite Consumers Appreciating Locally Sourced Offerings, International Players Are Fierce Competition for Domestic Brands
the Expansion of Modern Retailing Drives Sales of Health and Wellness Packaged Food and Beverages, As Consumers Appreciate the Wider Choice and Availability
the Forecast Looks Favourable for Health and Wellness Products, As Organic Products Are Expected To Boom and Consumers Will Be Increasingly Willing To Invest More
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources