Table of Content

Organic Beverages in Romania
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
the Rise in Urban Consumers Boosts Sales of Organic Beverages
Environmental Concerns Are Yet To Drive Sales of Organic Beverages, With Consumers Mainly Being Driven by Benefits To Their Own Health
the Growth of the Modern Retailers Is Set To Boost Growth Over the Forecast Period
Competitive Landscape
Coco-cola Launches A New Organic Lemonade, As Fritz Cola Enters the Organic Beverage Landscape
Private Label Offering Nature Bio Continues To Lead Organic Beverages, Benefiting From Wide Availability and Attractive Pricing Strategies
Organic Juice Characterised by Multinationals As Local Players Do Not Have the Financial Power To Invest
Category Data
Table 1 Sales of Organic Beverages by Category: Value 2014-2019
Table 2 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 4 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 5 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 6 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024
Executive Summary
Growth in Health and Wellness Is Driven by Growing Knowledge, Increasing Disposable Incomes and the Expansion of Modern Retailers
Health and Wellness Knowledge Is Boosted by the Government Initiative, Players Advertising, Social Media Influencers, and the Rise in Use of Nutritionists
Despite Consumers Appreciating Locally Sourced Offerings, International Players Are Fierce Competition for Domestic Brands
the Expansion of Modern Retailing Drives Sales of Health and Wellness Packaged Food and Beverages, As Consumers Appreciate the Wider Choice and Availability
the Forecast Looks Favourable for Health and Wellness Products, As Organic Products Are Expected To Boom and Consumers Will Be Increasingly Willing To Invest More
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources