Table of Content

Naturally Healthy Packaged Food in Vietnam
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Food Safety Concerns As Well As Higher Education Levels and Living Standards Support Vietnamese Consumers’ Growing Interest in Nh Packaged Food
Sustained Marketing Investment and Faster Domestic Cultivation of Fruits Continue To Drive Rapid Growth and Development of Fruit Snacks in Vietnam
Encouraged by Government and With Consumers’ Natural Propensity To Prefer Locally Grown Food, Domestic Players Continue To Dominate Nh Packaged Food
Competitive Landscape
Local Player Tan Tan, Widely Known for Its Peanuts, Aims To Become A Global Leader in Nuts, Seeds and Trail Mixes
As Vietnamese Prefer To Choose Products Originating Within Vietnam, Local Brands Dominate Sales of Naturally Healthy Food Such As Fruit Snacks, Honey and Nuts
International Brands Naturally Dominate Sales of Olive Oil, As Olives Are Neither Grown Nor Traditionally Consumed in Vietnam
Category Data
Table 1 Sales of NH Packaged Food by Category: Value 2014-2019
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 5 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Rising Health-consciousness Linked To Rising Incomes and Growing Awareness of Nutrition
Fortified/functional Benefits From Clear Positioning and Growing Affluence
Vinamilk Benefits From Strength in Ff Dairy and Wide Range of Trusted Brands
Traditional Grocery Retailers Remain Key To Reaching Consumers
Strong Growth Ahead As Health and Wellness Trend Continues To Build
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources