Table of Content

Home Improvement in Taiwan
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

HOME IMPROVEMENT IN TAIWAN
KEY DATA FINDINGS
2020 IMPACT
Unexpected upturn in real estate sales in 2020 boosts sales of home improvement
Floor covering and wall tiles continue to struggle
Yung Chi Paint & Varnish MFG Co Ltd retains overall leadership of home improvement in 2020 but competitors record more dynamic performances
RECOVERY AND OPPORTUNITIES
More positive outlook predicted for home improvement over the forecast period
Despite popular television advertising, players are likely to look to more creative marketing to expand consumer reach
POYA Home continues to expand its chain of outlets amongst a wealth of independent hardware stores
CATEGORY DATA
Table 1 Sales of Home Improvement by Category: Value 2015-2020
Table 2 Sales of Home Improvement by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home Improvement: % Value 2016-2020
Table 4 LBN Brand Shares of Home Improvement: % Value 2017-2020
Table 5 Distribution of Home Improvement by Format: % Value 2015-2020
Table 6 Forecast Sales of Home Improvement by Category: Value 2020-2025
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025
HOME AND GARDEN IN TAIWAN
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2015-2020
Table 9 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 11 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 12 Distribution of Home and Garden by Format: % Value 2015-2020
Table 13 Distribution of Home and Garden by Format and Category: % Value 2020
Table 14 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources