Table of Content

Home Improvement in Romania
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Renovations seen as a hobby during lockdown as consumers have more time to spend on their homes
Paints with antibacterial properties attract health-conscious consumers amidst the pandemic
Sanex SA maintain lead of home improvements in Romania
RECOVERY AND OPPORTUNITIES
Authenticity trend boost demand for home improvements over the forecast period
Marketing campaigns intensify to capture new consumers
E-commerce continues to gather pace, however many consumers prefer home improvement showrooms
CATEGORY DATA
Table 1 Sales of Home Improvement by Category: Value 2015-2020
Table 2 Sales of Home Improvement by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home Improvement: % Value 2016-2020
Table 4 LBN Brand Shares of Home Improvement: % Value 2017-2020
Table 5 Distribution of Home Improvement by Format: % Value 2015-2020
Table 6 Forecast Sales of Home Improvement by Category: Value 2020-2025
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2015-2020
Table 9 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 11 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 13 Distribution of Home and Garden by Format: % Value 2015-2020
Table 14 Distribution of Home and Garden by Format and Category: % Value 2020
Table 15 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources