Table of Content

Home Furnishings in Turkey
Euromonitor International
May 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
VAT cut on indoor furniture has no marked impact
Government takes action to halt the supply of low-quality LED lamps
Home textiles and window coverings to record stronger growth
COMPETITIVE LANDSCAPE
Domestic companies lead home furnishings
Increasing competition expected in LED lamps
IKEA brand continues to grow in Turkey
CATEGORY DATA
Table 1 Sales of Home Furnishings by Category: Value 2014-2019
Table 2 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 4 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 5 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 6 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 7 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Home and garden current value growth rate strengthens in 2019
Some government actions have more success than others
Branded products continue to benefit from retail modernisation
Sales increase through discounters and internet retailing
Current value growth due to rising prices and economic recovery
MARKET DATA
Table 9 Sales of Home and Garden by Category: Value 2014-2019
Table 10 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 12 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 14 Distribution of Home and Garden by Format: % Value 2014-2019
Table 15 Distribution of Home and Garden by Format and Category: % Value 2019
Table 16 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 1 Research Sources