Table of Content

Home Furnishings in the Philippines
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Home furnishings sees steep decline across many categories in 2020, mitigated only slightly by sales of office furniture and lighting
SM Retail maintains its lead in home furnishings with several home furnishings brands and successful private label brand Home World
Social media has become an effective platform for generating interest and sales of home furnishings
RECOVERY AND OPPORTUNITIES
A fragile economic outlook will have a mixed impact on subcategories within home furnishings in the years ahead
The competitive landscape in home furnishings will remain fairly stable but fragmented across the forecast period
Increased access to credit will enable more consumers to purchase big-ticket home furnishing products in the years ahead
CATEGORY DATA
Table 1 Sales of Home Furnishings by Category: Value 2015-2020
Table 2 Sales of Home Furnishings by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home Furnishings: % Value 2016-2020
Table 4 LBN Brand Shares of Home Furnishings: % Value 2017-2020
Table 5 LBN Brand Shares of Light Sources: % Value 2017-2020
Table 6 Distribution of Home Furnishings by Format: % Value 2015-2020
Table 7 Forecast Sales of Home Furnishings by Category: Value 2020-2025
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 9 Sales of Home and Garden by Category: Value 2015-2020
Table 10 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 12 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 14 Distribution of Home and Garden by Format: % Value 2015-2020
Table 15 Distribution of Home and Garden by Format and Category: % Value 2020
Table 16 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources