Table of Content

Home Furnishings in China
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

HOME FURNISHINGS IN CHINA
KEY DATA FINDINGS
2020 IMPACT
Overall declines for major home furnishings in 2020 as lockdown reduces access to physical specialist stores
Positive highlights in otherwise gloomy scenario
IKEA retains slim leadership of highly fragmented competitive landscape, while pandemic drives innovation amongst players
RECOVERY AND OPPORTUNITIES
Further interest in green products or anti-bacterial innovation will offer greater potential for growth as players look to attract consumers through differentiation
Overall stronger value sales predicted for home furnishings, but some products will struggle to recover to pre-pandemic levels
Further channel diversification and adoption of digital solutions likely
CATEGORY DATA
Table 1 Sales of Home Furnishings by Category: Value 2015-2020
Table 2 Sales of Home Furnishings by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home Furnishings: % Value 2016-2020
Table 4 LBN Brand Shares of Home Furnishings: % Value 2017-2020
Table 5 LBN Brand Shares of Light Sources: % Value 2017-2020
Table 6 Distribution of Home Furnishings by Format: % Value 2015-2020
Table 7 Forecast Sales of Home Furnishings by Category: Value 2020-2025
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025
HOME AND GARDEN IN CHINA
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 9 Sales of Home and Garden by Category: Value 2015-2020
Table 10 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 12 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 13 Distribution of Home and Garden by Format: % Value 2015-2020
Table 14 Distribution of Home and Garden by Format and Category: % Value 2020
Table 15 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources