Table of Content

Home and Garden in Taiwan
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

HOME AND GARDEN IN TAIWAN
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020
Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 5 Distribution of Home and Garden by Format: % Value 2015-2020
Table 6 Distribution of Home and Garden by Format and Category: % Value 2020
Table 7 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN TAIWAN
KEY DATA FINDINGS
2020 IMPACT
Despite lack of a national lockdown, cautious consumers spend longer time at home early in the year, indulging in relaxing gardening activities
Limited gardening space favours indoor plants and seeds in Taiwan
Leading player Green Orchids gains further share within highly fragmented competitive landscape dominated by local companies
RECOVERY AND OPPORTUNITIES
Gardening offers potential for further growth over the forecast period
Despite further likely share gain for e-commerce, specialist store-based retailers will remain popular amongst local consumers
Foreign players will continue to struggle to penetrate category due to dominance of affordable local brands
CATEGORY DATA
Table 9 Sales of Gardening by Category: Value 2015-2020
Table 10 Sales of Gardening by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Gardening: % Value 2016-2020
Table 12 LBN Brand Shares of Gardening: % Value 2017-2020
Table 13 Distribution of Gardening by Format: % Value 2015-2020
Table 14 Forecast Sales of Gardening by Category: Value 2020-2025
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2020-2025
HOME FURNISHINGS IN TAIWAN
KEY DATA FINDINGS
2020 IMPACT
Unexpected upturn in real estate market in 2020 supports improving performance of home furnishings in 2020
Indoor furniture and home textiles benefit from upturn in real estate and longer time spent at home in Q1
IKEA further consolidates its leadership in 2020, popular for its one-stop shopping concept
RECOVERY AND OPPORTUNITIES
Further growth momentum predicted for home furnishings over the forecast period
Further penetration of e-commerce and crowdfunding to support local brands
Greater differentiation and innovation needed to stand out from the competition
CATEGORY DATA
Table 16 Sales of Home Furnishings by Category: Value 2015-2020
Table 17 Sales of Home Furnishings by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Home Furnishings: % Value 2016-2020
Table 19 LBN Brand Shares of Home Furnishings: % Value 2017-2020
Table 20 LBN Brand Shares of Light Sources: % Value 2017-2020
Table 21 Distribution of Home Furnishings by Format: % Value 2015-2020
Table 22 Forecast Sales of Home Furnishings by Category: Value 2020-2025
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025
HOME IMPROVEMENT IN TAIWAN
KEY DATA FINDINGS
2020 IMPACT
Unexpected upturn in real estate sales in 2020 boosts sales of home improvement
Floor covering and wall tiles continue to struggle
Yung Chi Paint & Varnish MFG Co Ltd retains overall leadership of home improvement in 2020 but competitors record more dynamic performances
RECOVERY AND OPPORTUNITIES
More positive outlook predicted for home improvement over the forecast period
Despite popular television advertising, players are likely to look to more creative marketing to expand consumer reach
POYA Home continues to expand its chain of outlets amongst a wealth of independent hardware stores
CATEGORY DATA
Table 24 Sales of Home Improvement by Category: Value 2015-2020
Table 25 Sales of Home Improvement by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Home Improvement: % Value 2016-2020
Table 27 LBN Brand Shares of Home Improvement: % Value 2017-2020
Table 28 Distribution of Home Improvement by Format: % Value 2015-2020
Table 29 Forecast Sales of Home Improvement by Category: Value 2020-2025
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025
HOMEWARES IN TAIWAN
KEY DATA FINDINGS
2020 IMPACT
Overall decline for homewares in 2020, driven by stove top cookware
Players forced to look at innovative ways to attract consumers in the face of declining demand
Further consolidation amongst leading players despite highly fragmented competitive landscape
RECOVERY AND OPPORTUNITIES
More positive outlook for homewares over the forecast period
Unbranded to remain dominant despite further share gain by leading players
Innovative marketing strategies to be adopted by brands
CATEGORY DATA
Table 31 Sales of Homewares by Category: Value 2015-2020
Table 32 Sales of Homewares by Category: % Value Growth 2015-2020
Table 33 Sales of Homewares by Material: % Value 2015-2020
Table 34 NBO Company Shares of Homewares: % Value 2016-2020
Table 35 LBN Brand Shares of Homewares: % Value 2017-2020
Table 36 Distribution of Homewares by Format: % Value 2015-2020
Table 37 Forecast Sales of Homewares by Category: Value 2020-2025
Table 38 Forecast Sales of Homewares by Category: % Value Growth 2020-2025