Table of Content

Home and Garden in Sweden
Euromonitor International
June 2022

List Of Contents And Tables

HOME AND GARDEN IN SWEDEN
EXECUTIVE SUMMARY
Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2016-2021
Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021
Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2016-2021
Table 6 Distribution of Home and Garden by Format: % Value 2016-2021
Table 7 Distribution of Home and Garden by Format and Category: % Value 2021
Table 8 Forecast Sales of Home and Garden by Category: Value 2021-2026
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Gardening continues to grow in Sweden
Robotic lawn mowers and seeds continue to perform well in 2021
Sustainability returns to the fore
PROSPECTS AND OPPORTUNITIES
Robotic lawn mowers to continue cannibalising sales of walking and riding lawn mowers
Interest in gardening to support further growth
E-commerce expected to further penetrate gardening
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2016-2021
Table 11 Sales of Gardening by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Gardening: % Value 2017-2021
Table 13 LBN Brand Shares of Gardening: % Value 2018-2021
Table 14 Distribution of Gardening by Format: % Value 2016-2021
Table 15 Forecast Sales of Gardening by Category: Value 2021-2026
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2021-2026
HOME FURNISHINGS IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Further growth in 2021 for home furnishings
Leading players implement sustainable business models
Ikea leads the way through innovation and partnerships
PROSPECTS AND OPPORTUNITIES
Static growth predicted over forecast period
Creating growth through diversification
E-commerce growing, but store-based retailing will continue to dominate
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2016-2021
Table 18 Sales of Home Furnishings by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Home Furnishings: % Value 2017-2021
Table 20 LBN Brand Shares of Home Furnishings: % Value 2018-2021
Table 21 LBN Brand Shares of Light Sources: % Value 2018-2021
Table 22 Distribution of Home Furnishings by Format: % Value 2016-2021
Table 23 Forecast Sales of Home Furnishings by Category: Value 2021-2026
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026
HOME IMPROVEMENT IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Renovations key for continual growth
Fragmented landscape as players focus on one or two product categories
Omnichannel approach the way forward
PROSPECTS AND OPPORTUNITIES
Further growth dependent on outside factors
Sustainability to play important role in home improvement
New developments go beyond products
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2016-2021
Table 26 Sales of Home Improvement by Category: % Value Growth 2016-2021
Table 27 NBO Company Shares of Home Improvement: % Value 2017-2021
Table 28 LBN Brand Shares of Home Improvement: % Value 2018-2021
Table 29 Distribution of Home Improvement by Format: % Value 2016-2021
Table 30 Forecast Sales of Home Improvement by Category: Value 2021-2026
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026
HOMEWARES IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Further growth for homewares in 2021
Ikea Svenska F?rs?ljning clear leader for several reasons
Private label retains notable presence in homewares
PROSPECTS AND OPPORTUNITIES
Homewares set for stable growth over forecast period
Return of gifting creates opportunity for growth
Sustainability to remain top of mind
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2016-2021
Table 33 Sales of Homewares by Category: % Value Growth 2016-2021
Table 34 Sales of Homewares by Material: % Value 2016-2021
Table 35 NBO Company Shares of Homewares: % Value 2017-2021
Table 36 LBN Brand Shares of Homewares: % Value 2018-2021
Table 37 Distribution of Homewares by Format: % Value 2016-2021
Table 38 Forecast Sales of Homewares by Category: Value 2021-2026
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2021-2026