Table of Content

Home and Garden in Mexico
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020
Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 6 Distribution of Home and Garden by Format: % Value 2015-2020
Table 7 Distribution of Home and Garden by Format and Category: % Value 2020
Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Coronavirus (COVID-19) boosts the appeal of gardening as a food producing option and leisure pursuit
Economic concerns and home seclusion see shift from do-it-for-me to do-it-yourself
Internationals leverage strong quality/performance perception to lead gardening equipment, while local brands perform well in horticulture
RECOVERY AND OPPORTUNITIES
Slowdown anticipated in 2021 due to accelerated growth in 2020 and consumer return to work, social and leisure norms
Retailers invest in social media and in-store displays and exhibitions to stimulate interest in gardens and gardening
Home Depot’s successful use of e-commerce set to pave the way for further development and growth in the channel
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2015-2020
Table 11 Sales of Gardening by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Gardening: % Value 2016-2020
Table 13 LBN Brand Shares of Gardening: % Value 2017-2020
Table 14 Distribution of Gardening by Format: % Value 2015-2020
Table 15 Forecast Sales of Gardening by Category: Value 2020-2025
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumers focus on smaller, more affordable items, immediate need and organisational products
Home office furniture sees strong value sales growth as consumers purchase products to facilitate home working and studying
Merging of interior and external living spaces boosts sales of outdoor furniture and barbecues for social, relaxation and meal purposes
RECOVERY AND OPPORTUNITIES
Slow return to normalcy set to continue to grow demand for products that fit with home working, relaxation and socialising needs
Resumption of home building to offer well trammelled path to purchases of home furnishings
Players expected to intensify their investment in social media and e-commerce for communication and sales opportunities
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2015-2020
Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020
Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020
Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020
Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020
Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Home seclusion affords consumers the time to decorate and carry out repairs and renovations in the home
Consumers use decorative paint, wall covering and floor covering to change the look or feel of a room or part of the home
Manufacturers and specialist retailers invest in promotions to remain visible and gain value shares
RECOVERY AND OPPORTUNITIES
Home-centred lifestyles and pick up in the housing market expected to underpin positive growth performance
Investments in online advertising, promotions and sales platforms set to see further development and growth of e-commerce
Pre-COVID-19 trends set to resurface as consumers seek durable, functional, aesthetically-pleasing and sustainable products
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2015-2020
Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020
Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020
Table 29 Distribution of Home Improvement by Format: % Value 2015-2020
Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Coronavirus (COVID-19) lockdown spurs sales as time-rich consumers turn to home cooking and baking
More cooking increases pressure on kitchen space and the need for food storage products
Home cooking/baking trend increases usage and desire for new cookware
RECOVERY AND OPPORTUNITIES
Good, but slower value growth anticipated as Mexico returns to normalcy and many households are well stocked with homewares
New brands expected as players respond to growing at-home and on-the-go demand for kitchenware
COVID-19 experience set to enhance already underway move towards more sustainable products
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2015-2020
Table 33 Sales of Homewares by Category: % Value Growth 2015-2020
Table 34 Sales of Homewares by Material: % Value 2015-2020
Table 35 NBO Company Shares of Homewares: % Value 2016-2020
Table 36 LBN Brand Shares of Homewares: % Value 2017-2020
Table 37 Distribution of Homewares by Format: % Value 2015-2020
Table 38 Forecast Sales of Homewares by Category: Value 2020-2025
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025