Table of Content

Home and Garden in Germany
Euromonitor International
June 2021

List Of Contents And Tables

HOME AND GARDEN IN GERMANY
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020
Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 6 Distribution of Home and Garden by Format: % Value 2015-2020
Table 7 Distribution of Home and Garden by Format and Category: % Value 2020
Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN GERMANY
KEY DATA FINDINGS
2020 IMPACT
Cocooning trend boosts sales of pots and planters and indoor plants
Gardening companies rely on DIY chains when it comes to e-commerce adoption
Sustainable products increasingly preferred by consumers
RECOVERY AND OPPORTUNITIES
Will the Schrebergarten concept help boost sales?
German consumers also want to be reached online when it comes to gardening
Urban jungles – indoor gardening is on the rise
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2015-2020
Table 11 Sales of Gardening by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Gardening: % Value 2016-2020
Table 13 LBN Brand Shares of Gardening: % Value 2017-2020
Table 14 Distribution of Gardening by Format: % Value 2015-2020
Table 15 Forecast Sales of Gardening by Category: Value 2020-2025
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025
HOME FURNISHINGS IN GERMANY
KEY DATA FINDINGS
2020 IMPACT
COVID-19 has differing effects on the various home furnishings products
Home office measures drive sales of LED lamps
Omnichannel operations become key to survival in 2020
RECOVERY AND OPPORTUNITIES
Cocooning evolving into “social cocooning”
Physical outlets will continue to suffer as e-commerce gains ground
Value growth prospects remain limited for LED lamps
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2015-2020
Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020
Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020
Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020
Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020
Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025
HOME IMPROVEMENT IN GERMANY
KEY DATA FINDINGS
2020 IMPACT
Pandemic lockdowns increased interest in DIY for the younger generation
Housing dynamics have a positive effect on home improvement in 2020, especially hand tools and paint
German DIY companies partner up, restructure and innovate to exploit COVID-19 opportunities
RECOVERY AND OPPORTUNITIES
Sustainability and cocooning will continue to shape the future of DIY in the post-pandemic period
Smart home shows future potential
COVID-19’s long-term impact on the DIY channel shifts
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2015-2020
Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020
Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020
Table 29 Distribution of Home Improvement by Format: % Value 2015-2020
Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025
HOMEWARES IN GERMANY
KEY DATA FINDINGS
2020 IMPACT
Home seclusion drives sales of homewares
Homewares retailers and manufacturers prioritise e-commerce in 2020
E-commerce drives sales of homewares
RECOVERY AND OPPORTUNITIES
Industry remains optimistic for the forecast period
Healthy cooking is still on the agenda
E-commerce will continue driving sales of homewares in the forecast period
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2015-2020
Table 33 Sales of Homewares by Category: % Value Growth 2015-2020
Table 34 Sales of Homewares by Material: % Value 2015-2020
Table 35 NBO Company Shares of Homewares: % Value 2016-2020
Table 36 LBN Brand Shares of Homewares: % Value 2017-2020
Table 37 Distribution of Homewares by Format: % Value 2015-2020
Table 38 Forecast Sales of Homewares by Category: Value 2020-2025
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025