Table of Content

Home and Garden in Canada
Euromonitor International
June 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
Urbanisation, smaller residences, and multi-generational households influence home and garden performance
Renovation activities increase thanks to economic factors and growing number of multi-generational households
Ikea maintains lead, invests in both bricks and mortar outlets and online activities
Online purchases gain traction, but consumers still value advice available from staff in stores
Healthy economic and urbanisation trends set to continue steering market’s performance over forecast period
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2014-2019
Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Urbanisation contributes to growth as consumers get creative and lawned areas fall out of favour
Indoor plants see increased popularity, grow-your-own gains traction
Government to phase out neonic pesticides
COMPETITIVE LANDSCAPE
Scott’s Miracle-Grow Co maintains lead, hydroponics for cannabis growth set to contribute to company’s performance
Walk power and riding lawn mowers predominate, players invest in promotion for robotic mowers
Health Canada reaffirms safe nature of products such as Roundup, if used in line with instructions
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2014-2019
Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Gardening: % Value 2015-2019
Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
Table 14 Distribution of Gardening by Format: % Value 2014-2019
Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Pre-furnished apartments threaten furniture growth, window coverings face new regulations
Increased tariffs hit furniture manufacturers exporting to the US
Interest rates result in many consumers deciding to stay put rather than move home
COMPETITIVE LANDSCAPE
Ikea increases online offer with click-and-collect service, launches furniture-building service
Ikea launches furniture buy-back scheme, opens new distribution facilities
Growth of e-commerce set to result in reduced number of bricks and mortar stores
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2014-2019
Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Multi-generation homes underpin growth in demand for renovation services
Canada Revenue Agency targets Home Depot
Lowes closes stores as online channel demonstrates potential for growth
COMPETITIVE LANDSCAPE
Stanley Black & Decker Inc maintains lead, Behr Process Corp a strong contender
Koki Holdings America Ltd sees sales growth in Canada
Milwaukee Electric Tool Corp gains share through new product launches
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2014-2019
Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Financial factors have opposing impact on demand for homewares in Canada
Instagram represents important factor contributing to growth
Users can save items to Instagram shopping collection, and allows users to buy from videos
COMPETITIVE LANDSCAPE
Atlantic Promotions targets expansion through new products
Accent Fairchild acquisition set to stimulate North American growth
Retailers favour private label due to greater margins
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2014-2019
Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
Table 34 Sales of Homewares by Material: % Value 2014-2019
Table 35 NBO Company Shares of Homewares: % Value 2015-2019
Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
Table 37 Distribution of Homewares by Format: % Value 2014-2019
Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024