Table of Content

Gardening in the Philippines
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Horticulture and growing media benefit from home seclusion in 2020, while sales shift online
Ramgo International maintains its leadership in a category with few major players
Urban gardening keeps trending as consumers are increasingly concerned about what they eat and where their food comes from
RECOVERY AND OPPORTUNITIES
Horticulture and growing media are set to perform well in the coming years as Filipinos show increasing interest in growing food and indoor plants at home
E-commerce has good prospects, but home and gardening specialist retailers will remain the destination of choice for one-stop gardening solutions
Government initiatives will seek to raise consumers’ level of awareness about sustainability, boosting the popularity of home gardening
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2015-2020
Table 2 Sales of Gardening by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Gardening: % Value 2016-2020
Table 4 LBN Brand Shares of Gardening: % Value 2017-2020
Table 5 Distribution of Gardening by Format: % Value 2015-2020
Table 6 Forecast Sales of Gardening by Category: Value 2020-2025
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2015-2020
Table 9 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 11 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 13 Distribution of Home and Garden by Format: % Value 2015-2020
Table 14 Distribution of Home and Garden by Format and Category: % Value 2020
Table 15 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources