Table of Content

Gardening in Taiwan
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

GARDENING IN TAIWAN
KEY DATA FINDINGS
2020 IMPACT
Despite lack of a national lockdown, cautious consumers spend longer time at home early in the year, indulging in relaxing gardening activities
Limited gardening space favours indoor plants and seeds in Taiwan
Leading player Green Orchids gains further share within highly fragmented competitive landscape dominated by local companies
RECOVERY AND OPPORTUNITIES
Gardening offers potential for further growth over the forecast period
Despite further likely share gain for e-commerce, specialist store-based retailers will remain popular amongst local consumers
Foreign players will continue to struggle to penetrate category due to dominance of affordable local brands
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2015-2020
Table 2 Sales of Gardening by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Gardening: % Value 2016-2020
Table 4 LBN Brand Shares of Gardening: % Value 2017-2020
Table 5 Distribution of Gardening by Format: % Value 2015-2020
Table 6 Forecast Sales of Gardening by Category: Value 2020-2025
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2020-2025
HOME AND GARDEN IN TAIWAN
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2015-2020
Table 9 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 11 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 12 Distribution of Home and Garden by Format: % Value 2015-2020
Table 13 Distribution of Home and Garden by Format and Category: % Value 2020
Table 14 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources